Recently National Geographic was honored in a way that encapsulates what is means reinvent a brand founded in 1888 during the most disruptive, energizing, difficult, exciting, and transformative time ever in media.
At the 2015 Natinal Magazine Awards, the premier honors in magazines journalism, Nat Geo won the top prizes for photography and they tablet edition.
They share this, not to brag about tremendously talented staff, but iconic because the accolades reflect how they iconic yellow border is framing platforms both new and traditional in this, they 128th year.
Nat Geo and visual storrytelling have been inseparable: they pictures touch hearts, raise awareness of urgent issues, and engage transcend language. That something generations of readers have instinctively understood. From that perspective, the photography award-though difficult to attain against gifted competition is not to surprising.
The prize for the best tablet edition, however is another matter. It illustrates the direction of they future storrytelling.
These days readers can have a Nat Geo experience wherever and whenever want one. That's why, in addtion to the print magazines they have focused on digital products, they tablet: they recently retooled website, nationalgeographic.com to allow mobile Facebook readers to shave everything from a photo, map, or video within a shiny to the entire story itself. They are all over social media, where in addition to Fb, they are leaders on Instagram, Twitter, Snapchat, to name few.
It's all part off they passion to explore, innovative, and live up to they motto: "We Believe in The Power of Science, exploration, and storytelling to change the world."
That's they commitment today and for years to come join us on whatever platform we choose to raise on the journey.
National Geographic Magazine, July 2015.
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