If I become a mayor, especially the mayor of Pontianak, there are some things I want to do for my town is Pontianak. In the field of education, urban development, tourism, economy, and environment.
In education, every child in school must master dances and folk songs. In particular the city of Pontianak. It aims to allow more young people who are aware of their regional identity. So the younger generation does not only affect the currents of modernity. As we know, many cultures outside which is not in accordance with oriental custom. I would require every child who wants to enroll in high school, must have khatam quran. Of course, every child must show a certificate khatam the Qur'an. Each teacher not only teaches a variety of things in the academic field.
Teachers are required to teach integrity, morality, and ethics. For the younger generation Pontianak is not only smart, but also ethical. In the area of the city, various roads in Ponyianak, edges or roadblock would I planted a tree with a medium size. Make parks throughout the city. Reproduce track cyclists.
In the field of tour:
Set Integrated Campaign Goals
Promotion
of local tourist spots is an activity of economic actors in a certain
locality economy which has the potential of interesting sights. Well .. this potential can be a prominent natural beauty, unique
cultural richness, the site where the historic, cultural and even
religious parties, as well as potential centers of economic activity,
trade and investment that is unique not shared by other alternative
locality.
The purpose of this travel promotion activities should be clearly
formulated in the plan or blueprint for the development of the local
economy, so it will be a barometer for the implementation of the
promotion program itself, as well as a reference for activities related
money.
Destination tourism promotion area can be categorized into the following intentions:
(A) Promoting travel locality as an attractive tourist destination and benefit tourists(B) Improve and strengthen the image of local tourism in domestic and international markets(C) Spreading the knowledge of tourist products that have been developed(D) Establish and maintain effective communication with the media and the international press.
The purpose of tourism promotion of the area should have some just to
be terselenggarakan well, given the budgetary constraints that are owned
area.
Waking Promotion Strategy
Promotion
strategy is a strategy or strategic initiatives that will be undertaken
to realize the goals established tourism promotion. It includes insight into the meaning of the action plan which will be held in the medium term, ie within one to three years. In this case sebaiknnya avoided drafting new initiatives whose implementation can be realized in the long term.
For
the purpose of promoting tourist destinations in general then there are
some key strategies that can be run by local governments. The strategies include:
Developing and strengthening public relations activities The development and expansion of tourism products Developing the marketing of tourist services and attractions Penetration of international public relations activities
Formulate and Perform Program Promotion Strategies
Programs
more technical to run this promotion strategies can be formulated with a
view on the competence nor the advantages possessed by each region, as
well as its constraints and weaknesses. To meet this goal, it is necessary to do a thorough audit of the travel area that will be developed.
After
the audit was conducted, local governments or organizations that
specifically deal with them can formulate a program that is more
technical. Examples of technical programs, among other activities may include the following:
1. The development and consolidation of public relations activities(A) program is the development of an organizational unit of public relations(B) Program visit the coolie-ink (visiting journalist program)(C) developing of press releases and travel features(D) Preparation follow related events(E) Program establishment Imaje(F) Development of library and information center(G) Participation in membership affairs both domestic and overseas travel(H) The control program of crisis management.
2. The development and expansion of tourism products(A) Survey the expectations of tourists(B) Audit potential of the area and travel(C) tourism product development program that is(D) Program development of new tourism products(E) Development of quality and packaging of travel products(F) Program ecoproduct and ecotourism(G) Provision of trade show(H) Program product awareness and distribution.
3. Development of marketing of tourist services and attractions(A) The training program for agency marketers, media and consumers in the country.(B) The expansion of the distribution network through joint
promotional activities with airlines, hotels, cruise shipping, travel
tour operators and other relevant agencies.(C) Development of advertising activity in selected media sites(D) Organize and follow the activities of travel exhibitions and travel seminar(E) Developing materials excursions through videos, slides and brochures(F) Establish and maintain a regional tourist web.
4. Penetration of international public relations activities(A) Program presentation on potential buyers(B) Selecting and following overseas tradeshow(C) Program educational visits and buyers visit(D) Participate in The development strategy, regional economic potential.
In the economic field:
Investment
is the driving force for economic growth, while the development in the
era of regional autonomy, in essence, is a form of regional empowerment.
Where
in this area should be able to regulate, administer, and manage the
interests and aspirations of people in this wilayahnya.Selama often
seen, that the bargaining position of owned areas sorely lacking, be it
towards the center and towards third parties (businesses). That's why local empowerment needs to be done on all the components, namely the government, public, and private sectors.
Through
the implementation of regional autonomy is expected to appear new power
centers in the region in the economic, social, and political. However,
given the limitations of the government, then in this case required the
participation of the private sector, where one aspect is in the field
of investments that investasi.Diperlukan a friendly climate for
investors (business user), because it would thus be able to attract
investors inside and outside the country to get into an area which indirectly will improve people's
purchasing power and economic activity, which in turn will increase
revenue (PAD).
The main components that make up the regional investment climate consists of; Institutional
investment services (16.9%), investment promotion area (15.6%),
commitment from local government (20%), Infrastructure (9.8%), land
access business (2.4%), labor ( 6%),
Security business (10.7%), economic performance in the region (3.1%),
and the role of the business sector in the regional economy (3.6%).
While the components that become obstacles for businesses in the carries on business is; infrastructure,
licensing by the central government, local regulations, the increase in
tariff fuel / electricity and others, taxes / levies, scarcity of raw
materials, invisible cost, scarcity of capital, stability, defense and
security, regional minimum wage, marketing, business capacity,
processing permits, bombing / terrorism, shipping costs, and timeliness.
Factors that appeal to the business community in making investments, among others; availability of infrastructure, legal certainty, the potential
possessed by an area / region, investment policy, human resources, and
assurance of security.
Information needed by investors, generally in the form of investment
needs in the region, investment policies, potential, business
opportunities, resources and investment projects, as well as examples of
existing investment projects in an area.
To
encourage and attract investment to the area, required profile
Potential Areas which contains information on business opportunities
viable for investors. Regional
Potential Profile This meant that investors can more quickly capture
the investment opportunities and take a decision to invest. With the Regional Potential Profile, SMEs can also identify existing business opportunities.
With
Profile Potential Areas that have met the criteria, it is expected that
the area may have business prospects with the market and in accordance
with the priorities of Regional Development (Renstrada). Besides, profile investment projects in the region can also be used as
the main material in a variety of activities to promote the potential
of the area.
Regional Potential Profile Preparation done using methods 3W1H (What, Why, Where and How). Regional Potential profile is part of efforts to develop a potential investment areas include; identification of all the potential that exists (what), the reasons
that make the potential is used as seed (why), an investment location is
set (where), and how the policies of central and local (WHO).
Term Development Plan Short, Medium and Long; Policies Provincial / Regency / City; Vision and Mission Province / Regency / City; List of Long / Short potential of the region, all part of the potential of the regions.
Planning potential of the region and the results of existing research
data collection and then analyzed to determine how the analysis of the
market, potential raw materials, comparative and competitive advantages,
as well as the needs of prospective industry.
Results of analysis of the location, land area and prices,
infrastructure and apparatus, industry types and origin of the investor,
the carrying capacity of the industry, as well as the availability of
labor is used to specify the location.
For
its development, the results of analysis of existing policies and
policies are still needed at both national and regional, may be
submitted as a policy proposal for the development of investment, either
in the form of incentives, as well as a wide range of amenities and
conveniences offered.international organizations and marketing councils(E) Coordination with international travel organizers agent(F) Development of coop advertising, direct mailing coop, and the coop brochure(G) Following the seminar foreign trade and travel(H) Organizing trade missions and regional road show.
Through
a strategy of regional economic development potential can then set the
market for the products produced and also the influx of investment into
the area. From market analysis can then set a strategy for pasa whether local or export markets. From the analysis of the export market, then set the strategy for the
traditional market, the market of non-traditional or alternative
markets.
For
the traditional market, the goal is the destination country / major
trading partners, and in general are the countries that have been
developed and have strong economic and technology. Also usually also a member of the WTO.
For non-traditional markets and the alternative market, the target
countries whose economy is strong or medium and potential trading
partners.
Strategy, economic development potential of this area should be made
based on the opportunities and potential of a region by highlighting the
advantages possessed by an area and the policies of the local
government that is friendly to the business world.
With
proper management and professionals, will certainly have a positive
impact on the economy of the region, with more and more new businesses
are established, labor more easily absorbed, increasing local revenues,
and increased index of regional economy.
In the field of environment:
Environmental
management in Pontianak has become a serious problem that must be
carried out considering the level of environmental damage that has
occurred. Such
efforts are closely related to human activities that have been
considered to threaten the sustainability and environmental stability. The effect of these efforts are expected to reduce or even eliminate the environmental damage. One
thing that should be of concern is the high level of pollution of the
environment, such as soil pollution caused by indiscriminate garbage
disposal. The pollution has a very broad impact and highly detrimental to humans. Therefore, the reduction of environmental pollution should be sought when necessary to eliminate all.
To cope with the level of environmental damage various attempts have
been made to minimize the impact of such damages, among others:
1. Make the EIA (Environmental Impact Assessment)EIA (Environmental Impact Analysis) is defined as a study of the
impact of a planned activity on the environment necessary for
consideration making a decision.With the EIA impact of activities undertaken, especially with regard
to the environment can be minimized, because there's been careful
planning before doing an activity.2. Implement Its Environmental DevelopmentWith
establishment of environmentally sound is an effort to reduce
environmental damage by implementing appropriate development with
environmental preservation. With diterapkanya EIA before undertaking development means development that has implemented environmentally sound.
I hope what I recommend to do as well as by Pontianak's government.
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